Katrina Midkiff



New Profit Elevation CEO Katrina Midkiff first stepped into the medical field 10 years as office manager for a surgical practice, and did contract work, consulting with other physicians to help improve the business aspect of their practices. She opened her first medical practice management consulting company in 1998. Starting with only one physician the business has continued to grow until it now contracts its services to 43 medical practices across Texas and the Southwest with a monthly billing portfolio in the millions.

Thrive vs Survive - Concepts For You And Your Practice

Concepts and services to add to your practice to care for your patients and increase survival... Allergy testing, Cognitive testing, MSO, toxicology, swabs, chronic care management, risk management, in-home EEG, coding and billing, annual wellness visits, preventative physicals... how to maximize reimbursement for services... how to maximize revenue from Medicare.... show you what other successful practices are doing and how they have increased their profitability by performing much needed services.


To learn new concepts for doctors allowing them to "Thrive vs Survive".